About Us

Hi-Bridge Consulting Corporation (Hi-Bridge) is a comprehensive international corporation that registers in Vancouver of Canada. The Corporation set up in early 2000, the other potential businesses include: Chinese and Canadian educational co-operative project, Chinese and Canadian market consulting service, project exchange consulting, Chinese public relationship consulting, Canadian insurance and investment consulting, Chinese and Canadian product import and export consulting. The purposes of the corporation are to integrate Canadian and Chinese resources and to take advantages of sides' talents, technology, and finance through the Internet and other channel and business operation.

Shu Guo is the CEO of Hi-Bridge. She has computer software bachelor in Huazhong Science and Technology University, Wuhan, China; economic master in Capital University of Economics and Business, Beijing, China; EMBA of the Business School in the Netherlands, educational master from the University of British Columbia in Canada. She had been worked in the enterprise management department of the Capital University of Economics and Business, Motorola (China) Electronics Ltd., Beijing Foreign Enterprise Service Group Co., Ltd., Kaishitai Technical Development Ltd. She participated and dedicated many Chinese and foreign enterprise information system development and system integration, and supplied training, consulting, diagnosis, and design for those companies as well. In 1995, Shu was selected a representative for China to participate The Fourth World Conference on Women. In 2000, she successfully designed, organized, and chaired the International Personalize E-commerce Symposium in Beijing

When Shu Guo arrived in Canada from China in 2001 to start Hi-bridge Consulting Corp., the tiny fireball of an entrepreneur didn't expect to be washing dishes instead. However, realizing she wasn't fluent enough to run her business in English, she put her plans on hold and started working in the kitchen of a Chinese restaurant. During the next year and a half, she moved from washing dishes to working at Canadian Tire Corp. Ltd. (CTC) before deciding to pursue a master of arts in education at UBC.

Already armed with an MBA from Shanghai, Guo was brimming with entrepreneurial spirit upon completion of her degree. Revisiting her original plan to run a consulting firm specializing in Asian imports, Guo decided to start importing non-alcoholic beer and hard alcohol. Then she was introduced to Yanjing beer through a friend. Though a teetotaller herself, she was impressed by the flavour of the Chinese rice beer and brought it on board as her main import product.

Investing $100,000 of her own money and seven days a week into the company during the first year, Guo got Yanjing sales off the ground in B.C. In a recent boon to business, the popular rice beer has since been named the official beer of the Beijing Olympics.

To meet B.C. Liquor Distribution Branch standards, which would ensure the sale of Yanjing in liquor stores across the province, Guo had to prove the beer would sell. "At the beginning, it was very hard; people didn't know the beer," Guo recalls. "We started setting up tastings so the cold beer and wine stores and restaurants would buy it."

Her hustle worked, and restaurants and cold beer and wine stores across B.C. started carrying Yanjing beer. Hi-bridge has exclusive rights to sell the beer in Alberta, Manitoba, Saskatchewan, Ontario and the Yukon. B.C. is currently Guo's biggest market, ringing up sales of $22,000 a month. However, Guo expects the Ontario market to catch up and possibly eclipse B.C. in the near future.

B.C. is a minuscule market compared to her homeland, but Guo notes that, fortunately for her, people in B.C. tend to drink a lot. "It's a small market compared to China, but that's not always a bad thing - there is less competition, so it makes a very good business environment," she says. "People here are easier to deal with. In China people are friendly, but there are too many people."

Read more: http://www.bcbusinessonline.ca/bcb/people/2008/09/03/head-beer#ixzz0LIsWYzJl&C